As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years... Read More
Author: mark10
There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs... Read More
Jana, it’s a pleasure to have you with us at MarTech Cube. To start off, could you give us a brief overview of your professional journey and what led you... Read More
Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization? Historically, marketers have often been urged to “speak the language of... Read More
With businesses moving into a digitized world, digital marketing has become essential to any company’s success. To keep up with constant changes in consumer habits, traditional strategies are gradually becoming... Read More
As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that... Read More
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years... Read More
In a world where clicking and swiping lay the groundwork for how we connect with folks, CRM tools have skyrocketed in importance. CRM systems aren’t just for tracking customer chats;... Read More
Stephanie, would you kindly share a brief overview of your professional journey that led to founding PartnerCentric? During my junior year of university, I interned at Scholastic Book Publishing Company. They... Read More
Daniela, before we dive in, could you please share a bit about your professional background and role as Executive Vice President of North America at VTEX? Certainly! I am the Executive... Read More